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Book synopsis

The word "batik" is possibly of Malay origin from the word "tik" meaning to drip or to drop. The term is applied to a resist dye technique invented independently in locations as diverse as Ancient Egypt, Japan and Turkestan. Batik is a flexible textile technique and is suited to small-scale methods of production, but demand from the fashion and tourism industries is increasing. This volume brings together the experiences and concerns of the international community of batik producers. It gives voice to their suggestions for ensuring that the procedures of this traditional craft are integrated into its increasing global production rather than excluded from it. Building on the work of batik designers and producers, the book discusses the emergence of a global craft consciousness. Batik producers report on innovative measures taken both individually and collectively to hold their market position while commercial producers frequently annex and mass-produce traditional batik designs. The book concludes with a discussion of marketing and production innovations and tourism which enable the producers of batik to maintain the integrity of their designs whilst harnessing the benefits of commercial forms.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Building on Batik
• Author: Michael Hitchcock, Wiendu Nuryanti
• Language: English
• Binding: Hardback
• Number of pages: 392
• EAN: 9781840149876
• ISBN: 1840149876
• ID: 04848222
• Publisher: Taylor & Francis Ltd
• Weight: 890 g
• Date of publishing: 28. March 2000

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