Code: 04920324

Building Your Direct Mail Program (The Excellence

Name: Building Your Direct Mail Program (The Excellence
Brand: John Wiley & Sons Inc
SKU: 04920324
Price: 30.14 EUR
Availability: InStock
Author: Gwyneth J. Lister
ISBN: 9780787955298

by Gwyneth J. Lister

Language: English
Binding: Paperback
Number of pages: 112
Publisher: John Wiley & Sons Inc, 2001
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Book synopsis

This workbook shows how nonprofit organizations can make their direct mail programmes as effective and efficient as possible. It includes suggestions for every step of the direct mail process from who receives the direct mail package through evaluating the results. It provides guidelines for projecting mailing costs and has suggestions for all phases of the direct mail process.