From Categories to Categorization / Najlacnejšie knihy
From Categories to Categorization

Code: 15453273

From Categories to Categorization

by Rodolphe Durrand, Nina Granqvist, Anna Tyllström

This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their s ... more

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Book synopsis

This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.

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Book category Books in English Economics, finance, business & management Business & management Management & management techniques

151.48 €

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