Code: 11016529
Chasing Cool
by Noah Kerner, Gene Pressman, Andrew Essex
Cool isn't just a state of mind, a celebrity fad, or an American obsession--it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do ... more
- Language:
English - Binding: Paperback
- Number of pages: 248
Publisher: Atria Books, 2014
- More about this
16.54 €
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Book synopsis
Cool isn't just a state of mind, a celebrity fad, or an American obsession--it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool
Book details
16.54 €
- Full title: Chasing Cool
- Subtitle: Standing Out in Today's Cluttered Marketplace
- Author: Noah Kerner, Gene Pressman, Andrew Essex
- Language: English
- Binding: Paperback
- Number of pages: 248
- EAN: 9780743497107
- ISBN: 0743497104
- ID: 11016529
- Publisher: Atria Books
- Weight: 245 g
- Dimensions: 216 × 140 × 25 mm
- Date of publishing: 15. February 2014
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