You might also like

More about Collaborative Customer Relationship Management

• Book details
• Synopsis
• Trending among others

You get 125 loyalty points

Book synopsis

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Collaborative Customer Relationship Management
• Subtitle: Taking CRM to the Next Level
• Author: Alexander H. Kracklauer, D. Q. Mills, Dirk Seifert
• Language: English
• Binding: Paperback
• Number of pages: 276
• EAN: 9783642055294
• ISBN: 364205529X
• ID: 01650896
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 444 g
• Dimensions: 235 × 155 × 16 mm
• Date of publishing: 30. November 2010

Trending among others

---

---

---