Code: 12985648

Color Codes. Branding & Identity

Name: Color Codes. Branding & Identity
Brand: Promopress
SKU: 12985648
Price: 54.15 EUR
Availability: BackOrder
Author: Wang Shaoqiang
ISBN: 9788416504510

by Wang Shaoqiang

Language: English
Binding: Hardback
Number of pages: 240
Publisher: Promopress, 2016
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Book synopsis

Colour has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. The right colour provides great power to any design.Color Code, branding & identity is a vibrant analysis on the world of chromatics: by decoding the secrets of colour in branding and identity design, the book shows its multiple, dynamic possibilities. Each of the case studies of this selection demonstrates the importance of a thoughtful application of colour, and illustrates its visual impact in different sectors. It will be a quintessential guide for understanding and mastering the use of colour in graphic design.