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Book synopsis

When the fashion industry declares that lime green is the new black, or instructs us to think pink!, it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue. It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. Today professional colorists are part of design management teams at such global corporations as Hilton, Disney, and Toyota. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries

• Full title: Color Revolution
• Author: Blaszczyk
• Language: English
• Binding: Hardback
• Number of pages: 400
• EAN: 9780262017770
• ISBN: 0262017776
• ID: 01200080
• Publisher: MIT Press Ltd
• Weight: 1462 g
• Dimensions: 264 × 216 × 29 mm
• Date of publishing: 31. August 2012

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