Code: 07160926
This book explores how individuals process important butcomplex news about science, health and technology. The researchmeasures the relationships of new media, its content and itsaudiences. Specifically, how does the non-linear fr ... more
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This book explores how individuals process important butcomplex news about science, health and technology. The researchmeasures the relationships of new media, its content and itsaudiences. Specifically, how does the non-linear freedom ofhypertext affect interest in and comprehension of news aboutcomplex topics? In the first oftwo experiments, readingcomprehension theory from the Structure Building Framework(Gernsbacher, 1990) and the Construction-Integration Model (van Dyk&Kintsch, 1983) are synthesized with the theoretical role ofsituational interest in learning from text (Hidi, 1988). Experimenttwo tests the same content from experiment one in a non-linearhypertext environment to measure how message structure affectsinterest and understanding.
Book category Books in English Society & social sciences Society & culture: general Media studies
75.87 €
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