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More about Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

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Book synopsis

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expendit

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Manufacturing industries

• Full title: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
• Author: Stuart St P Slatter
• Language: English
• Binding: Hardback
• Number of pages: 148
• EAN: 9781138793521
• ISBN: 9781138793521
• ID: 06735599
• Publisher: Taylor & Francis Ltd
• Weight: 392 g
• Dimensions: 166 × 242 × 20 mm
• Date of publishing: 22. August 2014

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