Code: 04404982
Competitive Destination
by Geoffrey I. Crouch
Combining theory with practical advice, this book is an invaluable source of information on how destinations, from small towns to entire nations, can enhance their competitiveness. It provides a framework for understanding the com ... more
- Language:
English - Binding: Paperback
- Number of pages: 304
Publisher: CABI Publishing, 2005
- More about this
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Book synopsis
Combining theory with practical advice, this book is an invaluable source of information on how destinations, from small towns to entire nations, can enhance their competitiveness. It provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It also gives guidance on how to create successful destinations, by presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success.
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries
59.61 €
- Full title: Competitive Destination
- Author: Geoffrey I. Crouch
- Language: English
- Binding: Paperback
- Number of pages: 304
- EAN: 9781845930103
- ISBN: 184593010X
- ID: 04404982
- Publisher: CABI Publishing
- Weight: 490 g
- Dimensions: 244 × 166 × 15 mm
- Date of publishing: 20. May 2005
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