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Book synopsis

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Conjoint Measurement
• Subtitle: Methods and Applications
• Author: Anders Gustafsson, Andreas Herrmann, Frank Huber
• Language: English
• Binding: Hardback
• Number of pages: 373
• EAN: 9783540714033
• ISBN: 3540714030
• ID: 01568316
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 700 g
• Dimensions: 244 × 163 × 26 mm
• Date of publishing: 19. September 2007

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