Code: 18628138

Consumer Emotional Intelligence and Impulse Purchase Behavior

Name: Consumer Emotional Intelligence and Impulse Purchase Behavior
Brand: LAP Lambert Academic Publishing
SKU: 18628138
Price: 44.24 EUR
Availability: InStock
Author: Kashif Abrar
ISBN: 9786202063432

by Kashif Abrar

Language: English
Binding: Paperback
Number of pages: 112
Publisher: LAP Lambert Academic Publishing, 2017
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Book synopsis

Ever thought marketing is a boring subject? Think again! Purchase behavior of young consumers is always very interesting to investigate and this book is no different. The battle between heart and brain has just entered online shopping store environment. Let's compare how online purchase behavior differs from traditional store purchase behavior considering the impact of consumer emotional intelligence.