Code: 07085521

Consumer Sophistication

Name: Consumer Sophistication
Brand: Deutscher Universitats-Verlag
SKU: 07085521
Price: 86.84 EUR
Availability: InStock
Author: Nicola Sauer
ISBN: 9783824478903

by Nicola Sauer

Nicola Sauer untersucht, was sich hinter dem Konzept Consumer Sophistication verbirgt und wie Consumer Sophistication gemessen und in der Praxis nutzbar gemacht werden kann.

Language: German
Binding: Paperback
Number of pages: 352
Publisher: Deutscher Universitats-Verlag, 2003
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Book synopsis

Nicola Sauer untersucht, was sich hinter dem Konzept Consumer Sophistication verbirgt und wie Consumer Sophistication gemessen und in der Praxis nutzbar gemacht werden kann.

Book details

Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

86.84 €

Full title: Consumer Sophistication
Subtitle: Messung, Determinanten und Wirkungen auf Kundenzufriedenheit und Kundenloyalität. Diss. Mit e. Geleitw. v. Hans H. Bauer
Author: Nicola Sauer
Language: German
Binding: Paperback
Number of pages: 352
EAN: 9783824478903
ISBN: 3824478900
ID: 07085521
Publisher: Deutscher Universitats-Verlag
Weight: 457 g
Dimensions: 210 × 148 × 20 mm
Date of publishing: 23. September 2003