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Book synopsis

The Consumer Trap blows the lid off the trillion-dollar-a-year big business marketing industry, explaining how it soaks up economic and environmental resources while dominating our personal lives. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson provides a step-by-step account of how big business marketing campaigns penetrate and alter the lives of ordinary Americans. Michael Dawson is an adjunct lecturer in the Department of Sociology at Portland State University. A volume in the series The History of Communication, edited by Robert W. McChesney and John C. Nerone

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Distributive industries

• Full title: Consumer Trap
• Author: Michael Dawson
• Language: English
• Binding: Paperback
• Number of pages: 216
• EAN: 9780252072642
• ISBN: 0252072642
• ID: 04869192
• Publisher: University of Illinois Press
• Weight: 326 g
• Dimensions: 228 × 154 × 14 mm
• Date of publishing: 15. December 2004

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