Code: 19654974

Retail Disruptors

Name: Retail Disruptors
Brand: Kogan Page Ltd
SKU: 19654974
Price: 39.10 EUR
Availability: InStock
Author: Jan-Benedict Steenkamp
ISBN: 9780749483470

by Jan-Benedict Steenkamp, Laurens Sloot

Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.

Language: English
Binding: Paperback
Number of pages: 264
Publisher: Kogan Page Ltd, 2018
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Book synopsis

Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.