Code: 02802822
Consumers in Context
by Gordon Foxall
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model of ... more
- Language:
English - Binding: Hardback
- Number of pages: 552
Publisher: Taylor & Francis Ltd, 2015
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Book synopsis
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique an
Book details
Book category Books in English Society & social sciences Society & culture: general Social issues & processes
372.90 €
- Full title: Consumers in Context
- Subtitle: The BPM Research Program
- Author: Gordon Foxall
- Language: English
- Binding: Hardback
- Number of pages: 552
- EAN: 9781138962897
- ISBN: 9781138962897
- ID: 02802822
- Publisher: Taylor & Francis Ltd
- Weight: 1220 g
- Dimensions: 216 × 138 × 32 mm
- Date of publishing: 01. September 2015
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