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Book synopsis

Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. June Deery's comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Examining topics such as reality formats as pseudo-events, product placement, donorship, TV-web branding, making over homes/bodies as properties, consumer identity and pathology, Disney, and the American Dream, this book engages in a comprehensive examination of RTV's advertising and promotional strategies, as well as the commodification of viewers, of TV participants, of ideologies, dreams, and ideas.

Book details

Book category Books in English Society & social sciences Society & culture: general Media studies

• Full title: Consuming Reality
• Author: June Deery
• Language: English
• Binding: Hardback
• Number of pages: 225
• EAN: 9780230379961
• ISBN: 0230379966
• ID: 01324844
• Publisher: Palgrave Macmillan
• Weight: 406 g
• Dimensions: 145 × 218 × 19 mm
• Date of publishing: 03. May 2012

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