Code: 09096272

Creating Shared Value

Name: Creating Shared Value
Brand: Springer Gabler
SKU: 09096272
Price: 48.21 EUR
Availability: InStock
Author: Claudia Fichtenbauer
ISBN: 9783658079833

by Claudia Fichtenbauer

Language: German
Binding: Paperback
Number of pages: 103
Publisher: Springer Gabler, 2014
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Book synopsis

Das Streben nach Shared Value muss die Gesamtstrategie eines Unternehmens bestimmen, damit es durch diesen Ansatz gesellschaftliche Herausforderungen lösen und zugleich seine Profitabilitätsziele erreichen kann diese These legt Claudia Fichtenbauer ihrer Forschung zugrunde. Die Autorin erarbeitet ein theoretisches Modell auf Basis der Theorie U nach C. O. Scharmer, die originär als Rahmen zur Kreierung von Innovationen gilt, und untersucht, wie der Strategieentwicklungsprozess zu gestalten ist. Auf diesen Erkenntnissen aufbauend führt sie eine qualitative Befragung zur Vollendung dieses Strategieentwicklungsprozesses durch.