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Book synopsis

Brainstorming is probably the best known of all the techniques available for creative problem solving. This book, by one of the world’s foremost exponents of brainstorming, begins by identifying the barriers to creative thinking and showing how they can be removed. It goes on to set out systematic procedures for organizing effective brainstorming sessions, for evaluating the ideas produced, and for introducing the brainstorming approach into an organization. This is a highly practical book, illustrated throughout by examples drawn from the author''s experience with nearly eight hundred groups of managers in four continents.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Creative Thinking and Brainstorming
• Author: J.Geoffrey Rawlinson
• Language: English
• Binding: Paperback
• Number of pages: 144
• EAN: 9780704505438
• ISBN: 0704505436
• ID: 04644077
• Publisher: Taylor & Francis Ltd
• Weight: 188 g
• Dimensions: 135 × 217 × 12 mm
• Date of publishing: 03. April 1986

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