Code: 09069277
Customer Knowledge Management
by Silvio Wilde
This book focuses on theoretical and practical applications of Knowledge Management and Customer Relationship Management, including a case study that investigates knowledge management in both the administrative and the operational ... more
- Language:
English - Binding: Paperback
- Number of pages: 143
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2014
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Book synopsis
This book focuses on theoretical and practical applications of Knowledge Management and Customer Relationship Management, including a case study that investigates knowledge management in both the administrative and the operational area of a concrete company.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
50.45 €
- Full title: Customer Knowledge Management
- Subtitle: Improving Customer Relationship through Knowledge Application
- Author: Silvio Wilde
- Language: English
- Binding: Paperback
- Number of pages: 143
- EAN: 9783642423666
- ISBN: 9783642423666
- ID: 09069277
- Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Weight: 256 g
- Dimensions: 235 × 155 × 8 mm
- Date of publishing: 11. October 2014
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