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Book synopsis

The importance of data analytics is well known, but how can you get end users to engage with analytics and business intelligence (BI) when adoption of new technology can be frustratingly slow or may not happen at all?

Avoid wasting time on dashboards and reports that no one uses with this practical guide to increasing analytics adoption by focusing on people and process, not technology. Pulling together agile, UX and change management principles, Delivering Data Analytics outlines a step-by-step, technology agnostic process designed to shift the organizational data culture and gain buy-in from users and stakeholders at every stage of the project.

This book outlines how to succeed and build trust with stakeholders amid the politics, ambiguity and lack of engagement in business. With case studies, templates, checklists and scripts based on the author's considerable experience in analytics and data visualisation, this book covers the full cycle from requirements gathering and data assessment to training and launch. Ensure lasting adoption, trust and, most importantly, actionable business value with this roadmap to creating user-centric analytics projects.

Book details

Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing

• Full title: Delivering Data Analytics
• Subtitle: A Step-By-Step Guide to Driving Adoption of Business Intelligence from Planning to Launch
• Author: Nicholas Kelly
• Language: English
• Binding: Hardback
• Number of pages: 232
• EAN: 9781398602977
• ISBN: 1398602973
• ID: 35724208
• Publisher: Kogan Page Ltd
• Weight: 604 g
• Dimensions: 166 × 242 × 27 mm
• Date of publishing: 03. December 2021

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