Code: 06814084

E-Books - Diffusion einer Innovation

Name: E-Books - Diffusion einer Innovation
Brand: VDM Verlag Dr. Müller
SKU: 06814084
Price: 49.83 EUR
Availability: BackOrder
Author: Anja M. Rauch
ISBN: 9783639045277

by Anja M. Rauch

Language: German
Binding: Paperback
Number of pages: 80
Publisher: VDM Verlag Dr. Müller, 2013
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E-Books - zumindest in der Vergangenheit in derVerlagsbranche ein heiß umstrittenes Thema und auch heute vor demHintergrund des in den USA vor kurzem gelaunchten elektronischenAmazon Readers immer noch aktuell. Warum wurde dieses Mediumbislang kein Erfolg wie beispielsweise Inhalte auf CD-Rom oderonline? Wurden Chancen in der Entwicklung und Vermarktung verpasstoder erfüllen andere Medien die gleichen Zwecke, lediglich besser?Diesen und anderen Fragen geht die vorliegende Arbeit nach. DieAutorin betrachtet das E-Book als innovatives Medium und versuchtzu klären, welche Faktoren seitens des Produktes und Marktesgegeben sein müssten, um es erfolgreich auf den Markt zu bringen,bzw. warum dies bislang nicht gelungen ist.