Code: 06428869
Electronic Breadcrumbs
by Dmitar N Kovac
Looks at the issue of 'behavioural marketing' which involves the tracking of consumers' online activities in order to deliver tailored advertising. This book also discusses the Federal Trade Commission's examination of online priv ... more
- Language:
English - Binding: Hardback
- Number of pages: 219
Publisher: Nova Science Publishers Inc, 2010
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122.82 €
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Book synopsis
Looks at the issue of 'behavioural marketing' which involves the tracking of consumers' online activities in order to deliver tailored advertising. This book also discusses the Federal Trade Commission's examination of online privacy issues.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
122.82 €
- Full title: Electronic Breadcrumbs
- Subtitle: Issues in Tracking Consumers
- Author: Dmitar N Kovac
- Language: English
- Binding: Hardback
- Number of pages: 219
- EAN: 9781607416005
- ISBN: 9781607416005
- ID: 06428869
- Publisher: Nova Science Publishers Inc
- Weight: 570 g
- Dimensions: 258 × 181 × 18 mm
- Date of publishing: 25. March 2010
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