Code: 19306941
Emotional Appeals in Advertising Banking Services
by Emmanuel Mogaji
Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services ... more
- Language:
English - Binding: Paperback
- Number of pages: 120
Publisher: Emerald Publishing Limited, 2018
- More about this
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Book synopsis
Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
Book details
78 €
- Full title: Emotional Appeals in Advertising Banking Services
- Author: Emmanuel Mogaji
- Language: English
- Binding: Paperback
- Number of pages: 120
- EAN: 9781787563025
- ISBN: 9781787563025
- ID: 19306941
- Publisher: Emerald Publishing Limited
- Weight: 136 g
- Dimensions: 196 × 198 × 16 mm
- Date of publishing: 01. May 2018
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