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Book synopsis

Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory. Looking at the entire supply chain - from supplier to customer - the book includes logistics, customer service, B2B operations, marketing and a lot more. Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on-line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses. Here you'll find the answers to these questions - and more: How can you "seduce" customers into buying on-line? How do you get customers to trust you? What is database marketing? How do you make payment secure?

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Enabling eBusiness - Integrating Technologies, Architectures and Applications
• Author: W. S. Whyte
• Language: English
• Binding: Paperback
• Number of pages: 446
• EAN: 9780471899419
• ISBN: 0471899410
• ID: 04894530
• Publisher: John Wiley & Sons Inc
• Weight: 646 g
• Dimensions: 228 × 154 × 23 mm
• Date of publishing: 24. May 2001

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