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Book synopsis

For courses in Entrepreneurship and Small Business Management. At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.

Book details

Book category Books in English Economics, finance, business & management Business & management Entrepreneurship

• Full title: Entrepreneurship: Pearson New International Edition
• Author: Peggy Lambing
• Language: English
• Binding: Paperback
• Number of pages: 300
• EAN: 9781292040004
• ISBN: 1292040009
• ID: 02382050
• Publisher: PEARSON Education Limited
• Weight: 660 g
• Dimensions: 274 × 216 × 12 mm
• Date of publishing: 01. November 2013

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