Code: 01218945

Experimental Design

Name: Experimental Design
Brand: Taylor & Francis Inc
SKU: 01218945
Price: 202.20 EUR
Availability: BackOrder
Author: Douglas Cunningham
ISBN: 9781568814681

by Douglas Cunningham

Language: English
Binding: Hardback
Number of pages: 407
Publisher: Taylor & Francis Inc, 2011
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Book synopsis

This book explains the basic terminology used to discuss experiments and takes a brief look at the more than 150 year history has in psychology. It covers how to generalize from a few people to the whole population. The largest part of the book is dedicated to the most flexible, and arguably the most central, aspect of an experiment: What do the participants do? Each chapter follows the same structure and includes two examples, one from traditional psychophysics and on using computer animated facial expressions as stimuli.