Code: 06573552

Experimentation Matters

Name: Experimentation Matters
Brand: Harvard Business Review Press
SKU: 06573552
Price: 46.71 EUR
Availability: BackOrder
Author: Stefan H. Thomke
ISBN: 9781578517503

by Stefan H. Thomke

Language: English
Binding: Hardback
Number of pages: 320
Publisher: Harvard Business Review Press, 2003
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Book synopsis

Argues that companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. The author explains why experimentation is critical to innovation, underscores the impact of technologies, and outlines what managers must do to integrate them successfully.