Explaining Consumer Choice / Najlacnejšie knihy
Explaining Consumer Choice

Code: 13808841

Explaining Consumer Choice

by G. Foxall

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further res ... more

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Book synopsis

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

53.15 €

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