You might also like

More about Focus Group Kit

• Book details
• Synopsis
• Trending among others

You get 674 loyalty points

Book synopsis

You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in the Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of your research.

Book details

Book category Books in English Society & social sciences Psychology Social, group or collective psychology

• Full title: Focus Group Kit
• Author: David L. Morgan, Richard A. Krueger
• Language: English
• Binding: Book
• Number of pages: 692
• EAN: 9780761907602
• ISBN: 0761907602
• ID: 04683581
• Publisher: SAGE Publications Inc
• Weight: 1640 g
• Dimensions: 263 × 183 × 55 mm
• Date of publishing: 30. October 1997

Trending among others

---

---

---