Code: 04803408

Focus Groups

Name: Focus Groups
Brand: SAGE Publications Inc
SKU: 04803408
Price: 41.14 EUR
Availability: InStock
Author: Prem N. Shamdasani
ISBN: 9781452270982

by Prem N. Shamdasani, David W. Stewart

The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.

Language: English
Binding: Paperback
Number of pages: 224
Publisher: SAGE Publications Inc, 2014
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41.14 €

RRP: 45.70 €

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Book synopsis

The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.