Moderating Focus Groups / Najlacnejšie knihy
Moderating Focus Groups

Code: 02166578

Moderating Focus Groups

by Thomas L. Greenbaum

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced ... more

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Book synopsis

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

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Book category Books in English Society & social sciences Sociology & anthropology Sociology

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