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Book synopsis

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses.Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.

Book details

Book category Books in English Economics, finance, business & management Business & management

• Full title: From Customer Retention to a Holistic Stakeholder Management System
• Subtitle: Living a Vision
• Author: Margit Huber, Susanne O'Gorman
• Language: English
• Binding: Hardback
• Number of pages: 203
• EAN: 9783540774297
• ISBN: 3540774297
• ID: 05275232
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 506 g
• Dimensions: 235 × 155 × 17 mm
• Date of publishing: 11. February 2008

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