Code: 24437012
Generation Alpha in Beta
by Maarten Leyts
Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitization on the brain and the development of children About the experience of future consumers Insight into the success factors of new marketing ... more
- Language:
English - Binding: Paperback
- Number of pages: 200
Publisher: Lannoo Publishers, 2023
- More about this
33.79 €
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Book synopsis
Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitization on the brain and the development of children About the experience of future consumers Insight into the success factors of new marketing and communication techniq
Book details
33.79 €
- Full title: Generation Alpha in Beta
- Subtitle: Kidsmarketing in a Changing World
- Author: Maarten Leyts
- Language: English
- Binding: Paperback
- Number of pages: 200
- EAN: 9789401463799
- ISBN: 9401463794
- ID: 24437012
- Publisher: Lannoo Publishers
- Weight: 308 g
- Dimensions: 215 × 135 mm
- Date of publishing: 13. March 2023
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