Code: 17581327
Green Lies: How Greenwashing can destroy a company (and how to go green without the wash)
by Pascual Berrone Phd
The concept of corporate sustainability has gained increasing traction over the past five decades and "green marketing" is now considered a crucial element of every marketing department's agenda. But what happens when it comes to ... more
- Language:
English - Binding: Paperback
- Number of pages: 342
Publisher: Createspace Independent Publishing Platform, 2016
- More about this
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Book synopsis
The concept of corporate sustainability has gained increasing traction over the past five decades and "green marketing" is now considered a crucial element of every marketing department's agenda. But what happens when it comes to light-as in the Volkswagen
Book details
29.59 €
- Full title: Green Lies: How Greenwashing can destroy a company (and how to go green without the wash)
- Author: Pascual Berrone Phd
- Language: English
- Binding: Paperback
- Number of pages: 342
- EAN: 9781523373567
- ISBN: 1523373563
- ID: 17581327
- Publisher: Createspace Independent Publishing Platform
- Weight: 458 g
- Dimensions: 229 × 152 × 18 mm
- Date of publishing: 10. March 2016
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