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Book synopsis

Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.

Book details

Book category Books in English Society & social sciences Psychology Social, group or collective psychology

• Full title: Group Consensus and Minority Influence - Implications for Innovation
• Author: Carsten K. De Dreu, Carsten K. W. De Dreu, Nanne de Vries
• Language: English
• Binding: Hardback
• Number of pages: 340
• EAN: 9780631212324
• ISBN: 0631212329
• ID: 04898649
• Publisher: John Wiley and Sons Ltd
• Weight: 630 g
• Dimensions: 236 × 161 × 30 mm
• Date of publishing: 16. April 2001

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