Code: 12041249
Identifying Hidden Needs
by Keith Goffin, Fred Lemke, Ursula Koners
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a rad ... more
- Language:
English - Binding: Paperback
- Number of pages: 261
Publisher: Palgrave Macmillan, 2010
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Book synopsis
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
53.15 €
- Full title: Identifying Hidden Needs
- Subtitle: Creating Breakthrough Products
- Author: Keith Goffin, Fred Lemke, Ursula Koners
- Language: English
- Binding: Paperback
- Number of pages: 261
- EAN: 9781349305315
- ISBN: 1349305316
- ID: 12041249
- Publisher: Palgrave Macmillan
- Weight: 454 g
- Dimensions: 154 × 234 × 22 mm
- Date of publishing: 06. October 2010
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