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Book synopsis

This book will help you leverage your own social media through techniques used by influencer agencies, and successful digital marketers. Learn how influencer marketing amplifies word of mouth and reputation to leverage your own community.

This book will trace the history of influencer marketing, highlighting key milestones and shifts in consumer preferences. It will guide readers on discovering their unique niche within the influencer space, emphasizing the importance of authenticity and passion. It will show you strategies for developing a strong personal brand that resonates with your target audience and sets you apart from competitors and share practical tips and techniques for creating compelling content across various platforms, including visual storytelling, copywriting, and video production.

Through this book, you will learn techniques to communicate your story, manage your reputation, and grow your own influence.

Book details

• Full title: Influencer Boot Camp
• Subtitle: A Guide to Building a Successful Social Media Business
• Author: John Biggs, Jessica Moore
• Language: English
• Binding: Hardback
• Number of pages: 300
• EAN: 9798868813887
• ID: 48030979
• Publisher: Springer, Berlin
• Dimensions: 235 × 155 mm
• Published: 2025

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