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Book synopsis

This book advises on management of customer value on the internet, and more specifically, on how to incorporate the internet in the process of delivery of proposed values to customers. It presents Customer value management as a managerial approach in which customers are perceived as the company s asset, the value of which may be measured and increased through organization of the processes around customer relationships. Ultimately, this process benefits leads to increasing value to customers, the company and as well to the company s shareholders and other stakeholders.§§The main goal of this book is to present the possibilities of internet-based customer value management and a model describing this process. Compared to numerous publications on the use of the Internet in marketing, this book attempts rather at describing a management approach to customer relationships than at presenting a particular tool of e-marketing. Moreover, the deliberations are not limited by branches or sectors differences in the approach towards customer value management are perceived through the prism of different types of value exchange between the company and customers.§

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Internet-Based Customer Value Management
• Subtitle: Developing Customer Relationships Online
• Author: Tymoteusz Doligalski
• Language: English
• Binding: Hardback
• Number of pages: 152
• EAN: 9783319098548
• ISBN: 3319098543
• ID: 05153398
• Publisher: Springer International Publishing AG
• Weight: 390 g
• Dimensions: 242 × 163 × 13 mm
• Date of publishing: 31. October 2014

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