Code: 06699062
Interpreting Consumer Choice
by Foxall, Gordon (Cardiff University, UK)
Presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours. ... more
- Language:
English - Binding: Hardback
- Number of pages: 186
Publisher: Taylor & Francis Ltd, 2009
- More about this
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Book synopsis
Presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
Book details
Book category Books in English Society & social sciences Society & culture: general Social issues & processes
234.28 €
- Full title: Interpreting Consumer Choice
- Author: Foxall, Gordon (Cardiff University, UK)
- Language: English
- Binding: Hardback
- Number of pages: 186
- EAN: 9780415477604
- ISBN: 9780415477604
- ID: 06699062
- Publisher: Taylor & Francis Ltd
- Weight: 404 g
- Dimensions: 235 × 157 × 17 mm
- Date of publishing: 19. August 2009
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