Code: 07412613
The most iconic brands stay on top because they know how to evolve to appeal to their market. Discover the Knowledge-Based Product Development system that has fueled the sustained growth of American motorcycle company Harley-David ... more
English
16.72 €
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Book synopsis
The most iconic brands stay on top because they know how to evolve to appeal to their market. Discover the Knowledge-Based Product Development system that has fueled the sustained growth of American motorcycle company Harley-Davidson--and how you can achieve the same long-lasting success.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
16.72 €
English
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