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Book synopsis

Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, "The Leap to Globalization" focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

Book details

Book category Books in English Society & social sciences Society & culture: general Social issues & processes

• Full title: Leap to Globalization
• Subtitle: Creating New Value from Business Without Borders
• Author: Harry Korine, Pierre-Yves Gomez
• Language: English
• Binding: Hardback
• Number of pages: 176
• EAN: 9780787962111
• ISBN: 0787962112
• ID: 04920512
• Publisher: John Wiley & Sons Inc
• Weight: 422 g
• Dimensions: 236 × 159 × 18 mm
• Date of publishing: 12. June 2002

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