Code: 10024426

Lights, Camera, Campaign!

Name: Lights, Camera, Campaign!
Brand: Peter Lang Publishing Inc
SKU: 10024426
Price: 29.85 EUR
Availability: InStock
Author: David A. Schultz
ISBN: 9780820468310

by David A. Schultz

Language: English
Binding: Paperback
Number of pages: 322
Publisher: Peter Lang Publishing Inc, 2004
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Book synopsis

Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.