Code: 09487462

Location Based Services (LBS)

Name: Location Based Services (LBS)
Brand: Gbi-Genios Verlag
SKU: 09487462
Price: 9.08 EUR
Availability: InStock
Author: Harald Reil
ISBN: 9783737934695

by Harald Reil

Language: German
Binding: Paperback
Number of pages: 18
Publisher: Gbi-Genios Verlag, 2015
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Book synopsis

Es gibt Experten, die sagen Location Based Services eine goldene Zukunft voraus. Andere Kenner der Mobilfunkbranche sind weitaus vorsichtiger. Eine US-amerikanische Studie kommt sogar zu dem Schluss, dass die Akzeptanz von LBS auf niedrigem Niveau stagnieren wird. Auch eine EU-Richtlinie, die "Behavioural Advertising" einschränkt, könnte den Höhenflug der LBS stoppen, noch ehe er begonnen hat.