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More about Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

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• Synopsis
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Book synopsis

Beyond incentives and discounts the NEW secret to customer and employee loyalty!§Use gamification and big data to take customer and employee loyalty to the next level §Learn all the game-changing methods for driving customer and employee loyalty that are based on two of the biggest trends in business today: gamification and big data.§The book explains how previous loyalty-building tactics such as frequent flyer, hotel, and grocery store programs were designed before social media and the Internet itself. The approach in this book moves beyond those discreet purchase and incentive-driven experiences to create a system driven by human motivation and digital technology that creates ongoing, persistent engagement among both customers and employees.§Rajat Paharia is the founder and Chief Product Officer at Bunchball. The company has also been spotlighted as a leading innovation company by Forbes , CNBC, Computerworld, Mashable, Marketing Sherpa , and many others.§

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
• Author: Rajat Paharia
• Language: English
• Binding: Hardback
• Number of pages: 304
• EAN: 9780071813372
• ISBN: 0071813373
• ID: 01321290
• Publisher: McGraw-Hill Education - Europe
• Weight: 526 g
• Dimensions: 230 × 158 × 25 mm
• Date of publishing: 16. July 2013

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