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Book synopsis

Creative solutions can be challenged and defended in the pursuit of profitability. But first, creativity must be demystified. A process that targets innovation provides leaders with just such a problem-solving approach. The goal is to produce high-quality ideas that are appropriate to the task - which means groups and organizations can implement them with less risk. Work with the targeted innovation process consists of activities in five areas: stating the problem in a way that encourages creative problem solving, learning and understanding different problem-solving styles, learning and understanding creative pathways and their relationship to problem solving, generating ideas, and evaluating those ideas. Targeted innovation reconciles creativity with management. Managers can use it to solve problems that meet their organization's call for innovative answers to current challenges.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Making Creativity Practical
• Subtitle: Innovation That Gets Results
• Author: Center for Creative Leadership (CCL), Stanley S. Gryskiewicz, Sylvester Taylor
• Language: English
• Binding: Paperback
• Number of pages: 36
• EAN: 9781882197781
• ISBN: 188219778X
• ID: 05012671
• Publisher: Centre for Creative Leadership
• Weight: 78 g
• Dimensions: 212 × 155 × 3 mm
• Date of publishing: 03. August 2007

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