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Book synopsis

In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises.This book offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion.

Book details

• Full title: Managing Customer Relationships Using Customer Care Techniques
• Subtitle: Strategy Development of an International Enterprise
• Author: Brzozowska, Anna (Czestochowa University Of Technology, Poland), Brzezinski, StanisÅ‚aw (Akademia Ekonomiczno-Humanistyczna, Poland), Arnold (Czestochowa University of Technology) Pabian, Pabian, Barbara
• Language: English
• Binding: Hardback
• Number of pages: 230
• EAN: 9781032713885
• ID: 44703340
• Publisher: Taylor & Francis Ltd
• Weight: 453 g
• Dimensions: 234 × 156 mm
• Date of publishing: 15. May 2024

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