Code: 08603046
Managing Customer Value
by Bradley Gale
Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have venture ... more
- Language:
English - Binding: Paperback
- Number of pages: 432
Publisher: Simon & Schuster, 2010
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Book synopsis
Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measur
Book details
Book category Books in English Economics, finance, business & management Business & management
20.73 €
- Full title: Managing Customer Value
- Subtitle: Creating Quality and Service That Customers Can Se
- Author: Bradley Gale
- Language: English
- Binding: Paperback
- Number of pages: 432
- EAN: 9781451612929
- ISBN: 9781451612929
- ID: 08603046
- Publisher: Simon & Schuster
- Weight: 684 g
- Dimensions: 152 × 231 × 27 mm
- Date of publishing: 13. July 2010
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