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Book synopsis

"Marketing Communication: New Approaches, Technologies, and Styles" brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Marketing Communication
• Subtitle: New Approaches, Technologies, and Styles
• Author: Allan J. Kimmel
• Language: English
• Binding: Paperback
• Number of pages: 320
• EAN: 9780199276950
• ISBN: 0199276951
• ID: 04531402
• Publisher: Oxford University Press
• Weight: 495 g
• Dimensions: 234 × 156 × 19 mm
• Date of publishing: 17. November 2005

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