Code: 03211463
Marketing-Management
by Heribert Meffert
Eine systematische Darstellung von strategischem Marketing und Management. Prof. Meffert analysiert die Informationsgrundlagen der strategischen Unternehmens- und Marketingplanung, beleuchtet generische Marketingstrategien in unte ... more
- Language:
English - Binding: Paperback
- Number of pages: 490
Publisher: Gabler Verlag, 1994
- More about this
66.78 €
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Book synopsis
Eine systematische Darstellung von strategischem Marketing und Management. Prof. Meffert analysiert die Informationsgrundlagen der strategischen Unternehmens- und Marketingplanung, beleuchtet generische Marketingstrategien in unterschiedlichen situativen Kontexten sowie die Implementierung von Strategien.
Book details
Book category Books in English Economics, finance, business & management Business & management
66.78 €
- Full title: Marketing-Management
- Subtitle: Analyse - Strategie - Implementierung
- Author: Heribert Meffert
- Language: English
- Binding: Paperback
- Number of pages: 490
- EAN: 9783409236133
- ISBN: 9783409236133
- ID: 03211463
- Publisher: Gabler Verlag
- Weight: 874 g
- Dimensions: 244 × 172 × 26 mm
- Date of publishing: 01. April 1994
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